1. Not Considering the Visibility of Your Sign
One of the biggest mistakes businesses make when choosing a sign is failing to think about how visible it will be to passersby. After all, what good is a business sign if no one can see it? This mistake can be easily avoided by carefully considering the location and design of your sign.
When you are searching for business signs near me, make sure to choose a spot with high traffic and good visibility. Think about whether your sign will be visible from both directions on the street, or if it will be blocked by trees, other buildings, or even parked cars. If you're in a busy area, the sign needs to be big enough to stand out but still fit with the surrounding environment.
We design at King Signs the attention-grabbing, practical signs. We do not only ensure that your sign will stand out but also do it in a way so as not to overwhelm prospective customers with the colors and fonts that you have chosen.
2. Selecting a sign that does not represent your brand
The sign is a reflection of your business, so it must portray your company's values, tone, and style. Unfortunately, most businesses do not take the time to consider how their chosen sign design fits into their brand.
When searching for business signs near me, consider what kind of message you want to pass across to your customers. Is it a fun and creative business? Or is it the more traditional and professional one? The colors, the font, and everything else will match the personality of the business. A bakery could go for soft pastel colors and playful fonts, but a law firm may opt for something formal and sturdier.
At King Signs, we collaborate with you closely to create a sign that will attract attention but say the right things about who you are and what you do.
3. Failure to Follow Local Regulations
Each city, town, or area has its own rules regarding the kind of signs you can hang up. Ignoring such a rule is a very common mistake that can get you fined or even have you remove your sign completely. This may include size restrictions, material types, and lighting hours for your sign.
Before you start looking for business signs near you, it would be useful to get acquainted with local sign codes. Investigate what exactly is permissible in your neighborhood and then opt for the sign company that knows of these rules and regulations. By not doing this, a lot of pain could easily await you later.
At King Signs, we make sure our signs are fully compliant with local regulations. We take the time to understand the rules in your area so you can avoid any surprises.
4. Underestimating the Power of Lighting
Lighting is one common error not to be missed. A good lighting source makes the biggest difference when a sign says more about your business at nighttime if the business works at nighttime or after dusk. It can be that much less useful after sundown if your business sign isn't legible.
When you’re searching for business signs near me, consider whether your sign will be properly lit. The lighting should highlight your sign without making it too bright or too dim. There are various types of lighting to consider, such as back lighting, spotlighting, or even LED lights that can make your sign stand out even in the dark.
King Signs provides an option of various lights so that your sign can be noticed at any hour. We shall guide you in the choice of the best lighting option for your business, ensuring your sign always looks great.
5. Ignoring Maintenance and Durability
Lastly, one mistake that many businesses make is choosing a sign that's not built to last. Signs can take a lot of wear and tear from the elements, especially if they're outside. Exposure to sun, rain, wind, and snow can cause a sign to fade, break, or even fall apart over time. Choosing a low-quality sign can cost you more in repairs or replacements down the road.
When searching for business signs near me, consider the material and construction of your sign. Will it last? Is it weatherproof and durable? A long-lasting sign is an investment that will pay off in the long run.
King Signs, uses only the highest quality materials and craftsmanship for building signs. We build them so that they last. These signs are made to stay out there, withstanding the elements, and ensure your sign remains in excellent condition for years to come.
Conclusion
Selecting a business sign is a major milestone in marketing your business and making an impact. By avoiding these common mistakes and working with a trusted sign company like King Signs, you can ensure your sign is visible, professional, and effective. Whether you're looking for business signs near me for your storefront or office, or need a custom sign to fit your brand's unique style, we are here to help. Reach out today and allow us to help you produce the perfect sign for your business!